NEWS1 November 2010

Western Wats rebrands as Opinionology

North America

US— Fieldwork agency Western Wats has changed its name to Opinionology in what it describes as an effort to better reflect its global presence and expanding service offering.

CEO David Haynes said: “The Western Wats name, better known for telephone data collection, no longer adequately represented our business. The new name better describes our global service teams and how our focus on new methods of data collection helps researchers best reach the respondents they are looking for.”

There have been no changes to the company’s management or ownership.