This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS21 October 2014

‘Wellness uprising’ sweeping US

Healthcare News North America

US — People of all ages and demographics are rapidly adopting healthier lifestyles as their awareness of personal wellness increases, according to a report from shopping behaviour and retail trends consultancy WSL.

The Wellness Uprising Report 2014 found that people of all ages and income levels cited stress ( 47%) as their number one health concern and are adopting strategies to live healthier lives.

Among these are that on average more than half of Americans ( 57%) are eating less fast food, 46% less sweets, 41% less saturated fats, 33% less sodium and 27% less caffeine.

Wendy Liebmann, CEO of WSL said: “People are changing their dietary habits, eating less ‘bad’ foods and cooking more ‘good’ foods, two growing trends which will have a major impact on every type of business, especially those that involve food, exercise and healthcare. In the recent recession it was an economic necessity and now it has become a more holistic approach to being well every day.”

She added: “What began as a fringe movement of people interested in organic food, yoga and shopping at Whole Foods has turned into a national trend driven by a broad constituency of consumers of all ages, incomes, ethnicities and genders. They’re knowledgeable and passionate about taking care of their own and their family’s health.”

Among the report’s findings were:

  • Nearly half of Americas feel their health ( 42%) is excellent or very good ( 32%); 38% good.
  • On average, 85% of Americans are confident they know how to live a healthy life.
  • Stress is the leading obstacle to good health ( 47%), followed by ‘lack of sleep’ ( 37%); ‘not enough time to exercise’ ( 25%) and ‘working too many hours’ ( 17%).
  • The leading sign of good health today is ‘mental balance’ to 76% of Americans, replacing losing weight, the leader in 2011; feeling energised ( 74%) and feeling positive ( 71%).
  • The ‘Look of Health’ is especially important to Millennials, with the most important attributes being: ‘glowing soft skin’ ( 37%); ‘looking good in clothes’ ( 34%); ‘white teeth’ ( 31%); and ‘strong nails’ ( 27%).

‘How America Shops 2014 The Wellness Uprising’ surveyed 2,008 men and women, ages 18+, during July and August 2014.