Webtrends unveils social media tracking service

AUSTRALIA—Webtrends has launched a new tool that tracks conversations across social media sites such as Twitter and Facebook.

The firm said its Social Measurement tool analyses content from more than 100 million blogs, tens of thousands of online forums and other social media channels.

Clients will be able to measure buzz about their company, products and latest marketing campaigns, as well as keep tabs on what is being said about competitors.

The tool will also produce a monthly report highlighting the ‘hot topics’ being discussed on Australian social media sites. Some of the topics highlighted in the first set of results are the launch of Microsoft Windows 7, the Australian Idol TV show, betting trends and the release of the latest instalment of the Twilight saga at cinemas.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

1 Comment

Duncan Stuart

I guess the value of these services will not be in their monitoring of what was hot last month (it doesn't take a social measurement tool greater than a simple pair of ears to know that Australian Idol was huge last month in Oz - Go Stan!!) the real value will come in analysing some of the smaller issues that are off the radar somewhat and may become big: My fear is that these tools will be dominated simply by what's huge, (recent past tense) and for that there's little real value for decision makers. The 'hot topics' list just seems a disappointing product from a process that is undoubtedly complex, detailed and rigorous. Or has Webtrends got something much coller up its sleeve? I hope so.

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts