NEWS1 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
AUSTRALIA—Webtrends has launched a new tool that tracks conversations across social media sites such as Twitter and Facebook.
The firm said its Social Measurement tool analyses content from more than 100 million blogs, tens of thousands of online forums and other social media channels.
Clients will be able to measure buzz about their company, products and latest marketing campaigns, as well as keep tabs on what is being said about competitors.
The tool will also produce a monthly report highlighting the ‘hot topics’ being discussed on Australian social media sites. Some of the topics highlighted in the first set of results are the launch of Microsoft Windows 7, the Australian Idol TV show, betting trends and the release of the latest instalment of the Twilight saga at cinemas.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Insight & Strategy Consultant – FMCG & Retail – Global Brand Consultancy
£45,000–£55,000 + good benefits
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Hasson Associates
Behavioural Science – Associate Director
£50000–55000
Featured company
Related Articles
Duncan Stuart
13 years ago
I guess the value of these services will not be in their monitoring of what was hot last month (it doesn't take a social measurement tool greater than a simple pair of ears to know that Australian Idol was huge last month in Oz - Go Stan!!) the real value will come in analysing some of the smaller issues that are off the radar somewhat and may become big: My fear is that these tools will be dominated simply by what's huge, (recent past tense) and for that there's little real value for decision makers. The 'hot topics' list just seems a disappointing product from a process that is undoubtedly complex, detailed and rigorous. Or has Webtrends got something much coller up its sleeve? I hope so.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Duncan Stuart
13 years ago
I guess the value of these services will not be in their monitoring of what was hot last month (it doesn't take a social measurement tool greater than a simple pair of ears to know that Australian Idol was huge last month in Oz - Go Stan!!) the real value will come in analysing some of the smaller issues that are off the radar somewhat and may become big: My fear is that these tools will be dominated simply by what's huge, (recent past tense) and for that there's little real value for decision makers. The 'hot topics' list just seems a disappointing product from a process that is undoubtedly complex, detailed and rigorous. Or has Webtrends got something much coller up its sleeve? I hope so.
Like Reply Report