Weber Shandwick launches data division

The team comprises around 100 data scientists, analysts and engineers and offers services including reputation benchmarking, brand positioning, journey mapping and audience segmentation.

As part of the unit, the company has built an artificial intelligence platform called A-Hub, which can combine earned and social media with client and paid media data. The platform is capable of sorting through a large volume of data points, allowing analysts to develop custom models and inform the company’s communications for clients.

Brian Buchwald, head of Global Intelligence at Weber Shandwick, said: "Instead of simply providing measurement at the end of a campaign, we're developing effective, impact-driven programmes based on insights from the start."