Wavemaker hires global performance lead

In his new role, Worsley (pictured) will be responsible for performance strategy and will work closely with the firm’s GroupM Nexus leadership.

Worsley will be based in London and report to Anna Hickey, global consultancy lead and global client president at Wavemaker, and Sargi Mann, global practices leader at GroupM Nexus.

Before joining Wavemaker, Worsley was UK group managing director at Dentsu’s iProspect, where he spent eight years, and has also held digital leadership roles at JWT, AnalogFolk and Havas Work Club.

Hickey said: “I’m delighted to welcome Chris to the Wavemaker family to lead such an important area of the business as we continuously aim to set new benchmarks for the industry across our practices.

“His extensive knowledge and expertise in digital marketing and media strategy will be greatly valuable to transform and drive better ways to grow for our clients and create new business opportunities.”