Richards (pictured) was previously executive vice-president, worldwide digital marketing. In his new role – which will include worldwide promotional partnerships & alliances, integrated marketing, digital marketing, multi-cultural marketing and marketing services –he will report to Blair Rich, president, worldwide marketing, at Warner Bros.

Richards’ chief data strategist role will see him in charge of data strategies, data-driven media, audience intelligence and new approaches to the use of data in marketing for all of the studio’s film releases, including Warner Bros. Pictures and New Line Cinema titles.

Rich said: “JP is a born collaborator, dynamic marketing strategist and recognised leader, not only in the digital arena, where he has led ground breaking campaigns over the past two years, but across all of marketing.”

Richards joined Warner Bros. Pictures in January 2015. Prior to that, he spent 12 years at Universal Pictures, most recently as senior vice-president, digital marketing.