NEWS2 October 2023

Walnut appoints research director

Behavioural science News People UK

UK – Research firm Walnut has appointed Jamie Halliday as research director in its qualitative team, effective immediately.

Jamie Halliday

Halliday (pictured) was previously director of behavioural science at IB and has specialisms in areas such as finance, retail, loyalty and digital/technology.

The appointment of Halliday means Walnut’s qualitative team now numbers 19 staff members.

Guy Maxwell, head of qual at Walnut, said: “We are thrilled to have Jamie join our team.

“He will bring a fresh perspective to the team, alongside our behavioural science experts we can’t wait for him to integrate his background in behavioural science to help evolve and grow Walnut’s qual human understanding offer.”