Vyper Predict will provide access to consumer insight, testing tools and AI analysis to users that is underpinned by behavioural science.

The platform aims to allow businesses to test products, pricing and campaigns and compare and contrast the results and recommendations.

The platform also allows customers to target their own external audience, using Vypr methodologies to ask questions to a brands’ own community, including loyalty members, employees or social followers, and view results in Vypr Predict. 

Vypr Predict is available in the UK, Australia and across European markets, and is in the process of launching in the US.

The launch of Vypr Predict follows a £5m investment announced in April this year.

Chris Williams (pictured), chief executive at Vypr, said: “One of the most significant aspects of the investment we secured earlier this year was to support platform development. The release of Vypr Predict keeps us at the forefront of the industry, helping our customers accelerate speed-to-market, optimise propositions and reduce costly missteps.”