Voxpopme joins forces with Affectiva on video analysis

Affectiva’s Emotion AI will be integrated into the Voxpopme platform to analyse facial expressions within video feedback, coding it into emotion data.

The company said that it would allow researchers using Voxpopme’s video insight platform to measure and quantify human expressions of emotion in new and existing video feedback.

Dave Carruthers, Voxpopme CEO, said: "We've always championed the emotional element of consumer videos as the true driver of action, and so the decision to collaborate with Affectiva was an easy one.

"The combination of Voxpopme’s video analysis platform and Affectiva’s emotive analysis capabilities will bring our clients closer to their customers’ stories and provide an even greater experience when establishing insights with video."