The company has promoted Jenn Vogel (pictured, left) to vice-president of marketing. Vogel, previously partner activation and marketing strategist, will now direct Voxpopme’s global marketing initiatives, with responsibility for marketing strategy development and execution. She reports directly to chief executive Dave Carruthers.

Carruthers said: “Jenn has had a huge impact since joining Voxpopme 14 months ago. Voxpopme’s video insight and analytics platform is now playing a significant role at major enterprises, and Jenn’s expertise will ensure marketing effectiveness.”

Cedric Guy (pictured, right) has also been appointed as vice-president of partnerships. Formerly vice-president of global regions at mystery shopping firm BARE International, he will align the company’s video technology with market research and customer experience technology suppliers and agencies.

Carruthers added: “Cedric has a long track record of ensuring program success and revenue realisation during his time at BARE International and this experience will enable him to forge mutually beneficial partnerships.”