Voxpopme creates ChatGPT-driven survey generation tool

The tool, called Smart SurvAI, will allow users to create survey questions using OpenAI’s ChatGPT generative AI.

Smart SurvAI will work by suggesting three questions in response to objectives submitted by researchers, with the questions then being edited, rejected or included in a prospective survey.

Jamin Brazil, chief research officer at Voxpopme, said: “AI is disrupting and enhancing market research and we are thrilled to be the leaders in AI-enhanced qualitative research.

“With Smart SurvAI, we’re providing our users with a fast, creative way to generate questions and build video surveys that collect human stories from consumers.”