Wallis has worked in market research for more than 25 years and he currently runs boutique qualitative agency Vivid, which he will continue to do alongside his new role.

He has run a number of businesses in his career including Kaleidescope and Heartbeat Trends.

Dave Carruthers, Voxpopme founder and CEO, said: “We are extremely excited that Jem has chosen to join Voxpopme. His appointment will bring a renewed focus, expertise and passion to Voxpopme in APAC.  His leadership quality and research experience make him a great fit for our business.”

Wallis added: “My first experience of the platform came as a client with Vivid, and it provided me with first-hand experience of how painless video research can now be. I have always believed in the power of video when presenting to clients, but the ease with which this can be captured, analysed, edited and delivered through Voxpopme is truly ground-breaking.”