The transaction will recapitalise and provide growth equity capital to Voxco, supporting the company’s growth and allowing it to expand into new market segments.

Sumit Aneja, managing partner of Pivoton Capital, has assumed the role of chief executive at Voxco, while founder Raymond Cyr steps down. Cyr will remain with the business as an advisor for an interim period to assist with the transition.

Aneja established Pivoton Capital in 2018 as a means of identifying, acquiring and growing a single business.   

Voxco’s platform is used by social and market research organisations to collect survey data through channels including web, offline, mobile and phone. Headquartered in Quebec, the company operates in North America, Europe and Australia.

Aneja, chief executive at Voxco, said: “Voxco has built a great team of professionals that has driven much of the company’s success over the years. I am thrilled to be a part of this world-class organisation and to lead and operate the business. It is a profitable company with an established global presence and a strong, diverse customer base. With the right strategic investment and guidance, Voxco has the potential to significantly accelerate its growth.”  

Cyr added: “It’s a great time in Voxco’s history to take on new leadership. There are tremendous market opportunities in the insights industry as all businesses want to better understand their constituents, customers and employees.”