Voxco launches research tool with Zamplia

‘Voxco Audience’ will allow users to access consumer and business-to-business (B2B) samples on demand from a pool of more than 10 million consumers and professionals.

The tool will also allow researchers to access a marketplace of panel providers such as Lucid, Cint, Dynata and Disqo.

Sumit Aneja, chief executive at Voxco, said: “With Voxco Audience, researchers will be able to access a wide pool of opinions, field an online sample study quickly and efficiently, and reduce sample costs and time spent managing their projects.”

Steve Male, vice-president of innovation at Zamplia, said: “We’re excited to partner with Voxco to give market research professionals more confidence in the sample they receive.”