BlogHer will use Vovici’s Enterprise Feedback Management suite of products to capture feedback and analyse opinion from its network of more than 2,500 bloggers.

Vovici tools will also be used to create and manage member panels designed to capture specific feedback for its advertisers and analyse opinions to help drive future advertising campaigns.

Elisa Camahort Page (pictured), BlogHer’s co-founder and chief operating officer, said: “BlogHer will use the Vovici Smart Panel technology to help us produce the research our customers need to effectively reach our community of influential women.

“Collectively, our millions of community members have diverse opinions and thousands of interests, and our customers will be able to benefit from understanding the broad trends and niche interests that abound across our network.”