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NEWS22 January 2010

ViziSense tests ad monitoring tool for India

Asia Pacific Data analytics

INDIA— Web audience analytics firm ViziSense has launched a beta version of new tool to provide users with information about online advertising trends.

Called AdView, the tool is aimed at advertisers, agencies and publishers and claims to provides users with a “snapshot” of the most active online advertisers and brands across more than 100 industry categories.

ViziSense claims users can analyse data by volume and type of ad purchased.

Business head Amit Bhartiya said: “The online industry requires an intelligent ad monitoring solution to provide an accurate sense of online spends by advertisers and across publishers. AdView is akin to products available across other media like television and print.”

@RESEARCH LIVE

1 Comment

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