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NEWS10 July 2012

Nielsen: Online ad spend continues on the way up

Asia Pacific Europe Financials Latin America Middle East and Africa North America UK

GLOBAL — Online advertising spending continued to grow in the first quarter of 2012, with significant rises across all over the world, according to Nielsen’s quarterly global AdView Pulse report. Internet advertising was up by 12.1% from the same quarter last year.

Of all media types only magazines saw ad spend fall compared to Q1 of 2011. Regionally, online spend has rocketed in the emerging markets, particularly in the Middle East and Africa ( 35.2% ) and Latin America ( 31.8% ).

TV also appears to be growing in popularity in the Middle East and Africa, where ad spend rose by 33.8% from last year. Radio also saw increases in every region. Overall, ad spend has increased by 3.1% globally.

The full report can be found here.

@RESEARCH LIVE

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