Nielsen: Online ad spend continues on the way up
Of all media types only magazines saw ad spend fall compared to Q1 of 2011. Regionally, online spend has rocketed in the emerging markets, particularly in the Middle East and Africa ( 35.2%) and Latin America ( 31.8%).
TV also appears to be growing in popularity in the Middle East and Africa, where ad spend rose by 33.8% from last year. Radio also saw increases in every region. Overall, ad spend has increased by 3.1% globally.

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