NEWS2 November 2011
US— Independent film, DVD and TV distribution company Vivendi Entertainment has signed up to use Rentrak’s OnDemand Essentials TV audience measurement service.
Yolanda Macia, Vivendi’s EVP of business development and acquisitions, said: “As Vivendi Entertainment seeks to grow its video-on-demand offering, it is essential we have viewer insights into how our films are being consumed in order to optimise usage and revenue.”
Cable and satellite network Reelzchannel, which specialises in movie news and trailers, has also become an OnDemand Essentials customer.
The world's leading job site for research and insight
Hopkins Van Mil
Research Manager (Social Research and Engagement)
£32,000–£42,000 per year dependent on experience. Reviewed annually.
Spalding Goobey Associates
Senior Research Executive, Quantitative
£32–38,000 + benefits
Spalding Goobey Associates
Associate Director – Qualitative – Stellar Consultancy
£50 – 65,000 + Bens
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments