Kaspersky Lab will use Visual IQ’s IQ Intelligence Suite to measure cross-channel marketing performance and aims to optimise marketing spend across its online channels.

The company will utilise both the IQ Envoy and IQ Sage product modules to manage marketing data and incorporate attribution recommendations into their online media buying and planning efforts. The company, which operates in close to 200 countries and territories across the globe, will first utilize the IQ Intelligence Suite in the United States offices and then expand globally.

“Understanding the impact each marketing initiative has on others is critical to our success,” said Tom Hubbard, director of digital marketing, Kaspersky Lab. “As we continue to grow and diversify our global marketing portfolio, we needed an attribution solution to ensure we are investing effectively and efficiently across channels.”