Under the deal, Majestic has access to Vision Critical’s suite of tools, including its benchmark software, Sparq, an online community panel platform.

Vision Critical says the agency will now be able to create online customer panels to perform both quantitative and qualitative research and develop reliable and affordable community panels for their clients in Asia.

“Alliances like this allow Vision Critical to expand its reach in Asia, providing select business partners with enhanced capabilities to service their clients,” says Bruce Wells, managing director and president, Vision Critical Asia (pictured).