NEWS6 September 2011

Vision Critical in Australian panel partnership with Nine Rewards

Asia Pacific

AUSTRALIA— Vision Critical has expanded its panel reach into Australia and New Zealand through a partnership with local firm Nine Rewards.

Nine Rewards has 1.4m panellists signed up in the region and these now become part of Vision Critical’s Springboard panel network, which already includes respondents in the US, the UK and Canada.

Similarly, Nine clients will now be able to tap Vision Critical’s panellists for international projects.