Verve’s Whitmore joins Pegasus Insight

Whitmore (pictured) joins Pegasus Insight from Verve, where he was a research director. Prior to Verve, he held roles at BVA BDRC, and his experience lies in leading strategic research programmes. 

He will have a remit to help drive growth for the business.

Former BVA BDRC executive Mark Long established Pegasus in May this year. The company offers research services with a focus on the financial and professional services sectors.

Long, founder and managing director, Pegasus Insight, said: “Having worked with Chris for four years previously, his expertise in proposition development and delivering impactful insights make him a fantastic addition to the team to help us to drive forward.”

Whitmore joins as the third member of the team, with Long and Madeline Green, who joined the business as associate director from Behaviorally.