The deal is worth up to $76.4m, with $56.5m to be paid when the acquisition closes, subject to certain adjustments, plus additional cash payments that could be worth as much as $19.9m subject to Vovici’s performance over an 18-month period.

Greg Stock, chief executive of Vovici, blogged that the acquisition would create “the industry’s most comprehensive voice-of-the-customer solution for multichannel analytics”, covering speech, social media, email and web chat, surveys and other forms of feedback.

Vovici was owned by Austin Ventures and Mayfield fund and was formed in 2006 from the merger of Perseus Development Corporation and WebSurveyor

Verint, meanwhile, is publicly traded and headed by CEO Dan Bodner.