NEWS21 July 2009

Variety and Visible Measures launch online trailer chart

Data analytics North America

US— Internet measurement firm Visible Measures and entertainment publisher Variety have launched a weekly chart of the top performing online film trailers.

The chart will list the most-viewed trailers and track the number of weeks until a film’s release, week-over-week incremental growth and the number of weeks spent on the chart.

Trailers will be ranked weekly using Visible Measure’s True Reach methodology, a measure of the total audience exposed to an online video campaign. Data will be sourced from the firm’s Viral Reach Database, which covers 100 million videos from 150 websites.

Visible Measures founder and CEO Brian Shin said: “Our goal in publishing this chart is to help the film industry better understand the effectiveness of online video film campaigns and their trailers and expand our relationships with the film studios and advertising agencies that serve them.”