Variety and Visible Measures launch online trailer chart
The chart will list the most-viewed trailers and track the number of weeks until a film’s release, week-over-week incremental growth and the number of weeks spent on the chart.
Trailers will be ranked weekly using Visible Measure’s True Reach methodology, a measure of the total audience exposed to an online video campaign. Data will be sourced from the firm’s Viral Reach Database, which covers 100 million videos from 150 websites.
Visible Measures founder and CEO Brian Shin said: “Our goal in publishing this chart is to help the film industry better understand the effectiveness of online video film campaigns and their trailers and expand our relationships with the film studios and advertising agencies that serve them.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments