NEWS21 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS21 July 2009
US— Internet measurement firm Visible Measures and entertainment publisher Variety have launched a weekly chart of the top performing online film trailers.
The chart will list the most-viewed trailers and track the number of weeks until a film’s release, week-over-week incremental growth and the number of weeks spent on the chart.
Trailers will be ranked weekly using Visible Measure’s True Reach methodology, a measure of the total audience exposed to an online video campaign. Data will be sourced from the firm’s Viral Reach Database, which covers 100 million videos from 150 websites.
Visible Measures founder and CEO Brian Shin said: “Our goal in publishing this chart is to help the film industry better understand the effectiveness of online video film campaigns and their trailers and expand our relationships with the film studios and advertising agencies that serve them.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better… https://t.co/9noaDFLgXQ
Comscore rebrands programmatic taregting business https://t.co/dP0nj1Ihb7 #mrx #marketresearch
Splio acquires Tinyclues https://t.co/ThBftrS6of #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Research Executive – Consumer Psychology
£28000–32000
Resources Group
Insight & Strategy Consultant – FMCG & Retail – Global Brand Consultancy
£45,000–£55,000 + good benefits
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
RT @researchlive: Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better repre…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments