Managing director and founder Chris Rourke (pictured) will lead the firm’s activities in the region, which include testing the usability and accessibility of websites, software, advertising and digital channels.

User Vision has worked in the GCC region for the past four years with clients including Emirates Airlines, hotel operator Jumeirah Group as well as government bodies in Qatar and Abu Dhabi.

Rourke said: “We are thrilled to have a presence in Dubai to serve clients in the region. Adoption of the internet is rapidly increasing in the GCC region and our track record here gives us a great opportunity to help organisations create intuitive and persuasive user experiences.”