NEWS13 October 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS13 October 2016
US — Research from GfK shows that the proportion of US consumers with multiple SVOD (subscription video on demand) subscriptions has risen from 10% to 16% in three years.
The report from the company’s Home Technology Monitor reveals that these ‘self-bundling’ viewers, who pay for combinations of Netflix, Amazon Prime, Hulu and other subscription services, are more likely to have kids under 18 in their households ( 50%, compared with 41% of weekly viewers of any type).
They also have higher mean incomes than average weekly viewers – $90,000 per year compared with $76,000 – but are less likely to subscribe to traditional pay TV services ( 67% versus an average of 75%).
Self-bundlers were defined as consumers paying for two or more SVOD subscriptions.
“As consumers start to self-bundle, the potential impact of increasing subscriber fees for each streaming service will be compounded,” said David Tice, SVP of media and entertainment at GfK.
“The last one to a price increase party may be the first one cancelled – so individual streaming services need to consider competitor plans before instituting price hikes. There may also be a place in the market for a third-party aggregator of discounted streaming services.”
0 Comments