NEWS20 November 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS20 November 2017
US – A report from Nielsen has highlighted an increase in American ownership of internet-enabled devices capable of connecting to a TV.
According to the 2017 Total Audience Report for Q2, over half ( 58.7%) of TV-owning homes in the US now own at least one internet-enabled device through which viewers can connect to streaming content on their TV set.
These devices include multimedia devices (such as Apple TV, Google Chromecast, Amazon Fire TV or Roku), game consoles and smart TVs.
The penetration of US households with access to at least one such device has grown to 69.5 million – an increase of 12% since June 2016, the report found. Of these, 6.5 million of them have access to all three.
Internet-enabled game consoles are the most ubiquitous devices, now owned by 39 million households – over a third of all homes with a TV.
The report also found that US adults are spending more time using overall multimedia devices on a daily basis – increasing from 14 minutes per day in the second quarter of 2016 to 19 minutes each day during the same period in 2017.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
The world's leading job site for research and insight
University of the West of England
Market Research and Insight Manager
Grade G
proSapient
Survey Project Manager
Up to £50,000 + Benefits
Resources Group
Quant / Qual Project Manager (Italian speaking) – Healthcare
£25,000–£40,000 + Excellent Benefits
Featured company
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @John_Bizzell: Here are some FAQs from last year - all answers still apply, though the deadline is 4pm on Monday 4 July and the #MRSawar…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments