NEWS16 July 2013

uSamp raises $15m in series D financing

Financials North America

US — Real-time insights provider uSamp has raised $15m in series D financing from private equity firms OpenView Venture Partners and DuPont Capital Management.

The company said this latest round of financing would be used to accelerate the development of its platform, which allows marketers to access and evaluate data.

Alan Gould, uSamp’s CEO, said: “The need to make sense of and act on changes in consumer behaviour is placing a premium on insight products that are easy to access and that offer our clients multiple ways to understand their markets and interact with their customers.”