US market research agencies see pipelines dry up

A survey conducted by the organisation found that 84% of full-service agencies and 83% of data collection agencies reported sales pipeline drops.

This data is from the second wave of a survey of the organisation’s members, which was conducted during 6^th-7^th April.  

A third ( 33%) of data collection agencies reported that over 20% of their work has been cancelled, with 44% reporting postponements of over a fifth of their work.

Full-service agencies are facing fewer cancellations than data collection agencies, according to the research, but almost half ( 48%) said more than 20% of their work had been postponed.

Reported lay-offs have also increased since the first wave of the study. A third ( 33%) of data collection agencies, 22% of full-service agencies, and 13% of corporate members reported staff reductions.