NEWS19 March 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
INDIA — Unspun Consulting Group, a research-led marketing and business consulting firm, has raised $250,000 from angel investors.
The funding will support the development of “a proprietary ‘market discovery tool’ to help start-ups and SMBs make smarter business decisions”, the company said.
Started in early 2013, Unspun is a Bangalore-based firm whose clients include Vakil Housing, Enlightiks and ChargeBee. Services range from core marketing consultancy to execution of communications campaign.
Unspun’s proposed new market discovery tool will be designed to help clients define and validate new marketing verticals, and recommend customer types and marketing channels that companies should adopt.
Founder and director Som Singh said: “We aim to add more dimension and perspective to marketing consultancy by creating research models that address market gaps and demonstrate what integrated marketing for start-ups should encompass. The funding will be instrumental in developing further application-based marketing models.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Manager (Qualitative methods) – Retail/Consumer
£40–50,0000 + great benefits + Outstanding development opportunities!
The Labour Party
Strategic Advisor
£42,672.98 (gross) inclusive of London Weighting, with a fixed sum allowance of £1,127.
Spalding Goobey Associates
Associate Director – Qualitative Research – Brand, Design and Innovation
£55 – 62,000 + Bens
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments