NEWS20 February 2020

Unlimited Group merges Prophecy and DirectionGroup into TMW

M&A News UK

UK – Marketing services company Unlimited Group is merging three of its agencies into one, bringing CRM company Prophecy Unlimited and B2B business DirectionGroup Unlimited into its digital agency TMW Unlimited.

chris mellish

Bristol-based Prophecy and DirectionGroup, which Unlimited acquired last year, will be integrated into TMW effective from 1st April.

The consolidated agency will bring together 450 staff operating in London, Bristol and Reading, and be led by TMW Unlimited chief executive Chris Mellish (pictured) who joined the company last year.

Unlimited said the move would lead to ‘seamless integration for clients’. The agency will have divisions focused on B2C marketing, full-stack B2B marketing and activation, and clients include BMW and Microsoft.

Tim Hassett, chief executive, Unlimited, said: “In bringing together three of our core specialist agencies, we are strengthening our offering for clients and have built a world-class team made up of diverse and dynamic talent. This is a natural step in the evolution of Unlimited and one that is underpinned by our commitment to provide clients with truly integrated solutions.”

Mellish added: “Our integration with Prophecy Unlimited and DirectionGroup Unlimited only serves to strengthen TMW Unlimited’s existing proposition for clients, adding best-in-class brand activation and B2B marketing to our offering.”

In 2017, Unlimited merged its three insight agencies under the Walnut Unlimited brand, and last year the group restructured its business into seven disciplines.