NEWS19 August 2009

United Sample and eSpin launch teen community

North America

US— Online panel provider United Sample has teamed up with teen social networking firm eSpin to launch a new teenage research community, Surveys4Teens.

The new panel draws its members from eSpin’s existing teen community, which numbers 1.7 million users. Around 860,000 of these have signed up to take surveys as part of the new panel.

Gregg Lavin, co-founder and president at United Sample, said: “Teens are one of the most sought-after demographics for market researchers and with eSpin’s database, combined with other panels, we have secured a panel of more than a million teens – one of the largest available to market research companies.”

United Sample will be responsible for data quality control and ensuring that respondents are matched with suitable surveys.