Unilever unveils open research platform

UK — Unilever and a number of industry partners, including the Market Research Society (MRS), has announced the creation of an open platform to enable joining forces on addressing global development and sustainability challenges. 

Stan crop

Paragon, announced at the MRS annual conference, Impact 2016, will launch in spring of this year. Its vision is to generate and provide access to insights on global issues, which are intended to help governments, academics and NGOs. All insights will be linked to the Global Goals for Sustainable Development. 

Partners signed up for launch include PepsiCo, Coca-Cola, Kantar, Nielsen, MetrixLab, GfK, Flamingo, Save The Children, MRS, Esomar and Sapient Nitro. 

"The past year has set the precedent with highly ambitious goals and frameworks created to address global sustainability and development challenges that we all face," said Stan Sthanunathan, senior vice president, Consumer & Market Insights, Unilever. "It is time to accelerate efforts to move towards achieving these goals and Paragon will allow us to share learning, data and insight, and encourages other businesses and industries to address these critical challenges affecting us all.

"By building a network of partners and working together, we can look for solutions which have greater scale and impact globally to address development and societal challenges.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts