NEWS6 December 2013
UK — Digital sales house Unanimis has signed a deal with Nielsen to offer its Online Campaigns Ratings (OCR) audience verification tool on all campaigns with a value of over £5k.
Andrew Bradford, managing director at Nielsen (pictured), said: “This is a welcome initiative from Unanimis. We have worked closely with them over recent years and time and again they have shown they are performing significantly above the early industry average and delivering the desired audience the brand’s brief demands.
“To offer OCR reporting on all £5k+ campaigns is a confident step and one that draws a line firmly in the sand for the competition to match.”
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