NEWS16 December 2021

UM International appoints new CEO

News People UK

UK – IPG Mediabrands agency UM has announced the promotion of Susan Kingston-Brown to chief executive officer at its International Client Services (ICS) division. 

Susan Kingston-Brown at UM

Reporting to Chris Skinner, UM president for EMEA, Kingston-Brown is responsible for coordinating global accounts. Her remit is to ensure each one is able to access the full spectrum of integrated media and marketing services, covering data, analytics and strategy, across all the regions where they operate.  

Since joining UM as chief product officer for EMEA in March 2019, Kingston-Brown had already fulfilled a key leadership role for the ICS team. Prior to her first appointment at UM three years ago, Kingston-Brown held senior client-facing roles with Starcom for more than seven years.

In the new role, Kingston-Brown is tasked with bringing international teams closer together to unite them in a shared business culture with agility at its core. Each will be working as an extension of the main London-based team, an approach that is described as helping local teams “join the dots between insight, activation and optimisation and to share best practice”.

Commenting on the appointment, Skinner said: “This newly created role supports the continued fast growth of UN International, so we needed someone with a proven record. Susan ticks all the boxes... her energy, passion and intricate knowledge of our product, combined with her relentless pursuit to be a better partner to our clients, make her a hugely exciting leader for UM ICS.”