UK retailers unprepared for rise in m-commerce
According to the M-Commerce Survey, carried out by Conlumino on behalf of Barclays, 42% of all retail sales will involve a mobile device in some way by 2024, through new targeting methods such as location-specific in-store marketing, augmented reality and click-and-collect services. Currently m-commerce accounts for 9.7bn annually.
Despite this forecasted growth, only 30% of businesses said they offer a mobile website or app for customers, and just over one third ( 34%) plan to invest slightly or substantially more in mobile over the next five years.
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