Derek Elliott has joined the company as a behavioural science analyst. His background includes experience in healthcare and university-level philosophy teaching roles.

The company has also appointed Madison King (pictured) as research analyst. She joins from PRS In Vivo, where she spent two years as a quantitative associate, working with consumer packaged goods (CPG) clients.

Elys Roberts, founder and chief executive, Beesy, said: “Our mission is to leverage rigorous science to deliver improved commercial outcomes. It is our goal to continue to build on and deliver that mission in both the healthcare and CPG realms, and I’m delighted Derek and Madison will be joining us to further our cause.”