NEWS13 January 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — A new study from Nielsen suggests Twitter activity surrounding new TV shows ahead of their autumn premieres could be an ‘additional signal’ of potential success.
Nielsen analysed 42 broadcast and cable series premieres in the US from late August to early November last year, and found that Twitter activity around those programmes helped to gauge audience sizes for the premieres (alongside other indicators such as promotional activity and network type).
“Our current and recent research efforts increasingly indicate that Twitter TV activity and reach data can help networks and agencies make superior, data-driven advertising and programme marketing decisions,” the report said.
Nielsen and Twitter have an agreement to deliver a syndicated standard metric around the reach of TV conversations on Twitter.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
To £36,000
Spalding Goobey Associates
Director– Quantitative – Research, Insights & Strategy Consultancy
£75–£120,000 + Bonus & Bens
Spalding Goobey Associates
Research Manager – Mixed Methods – Bespoke Strategy Consultancy
£36 – 43,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments