TV accounts for just 65% of youth video consumption

The report, The Truth about Youth, analysed total video consumption in the UK and revealed “how this generation of 16-24 year old’s video diet differs from the UK average”.

While Netflix and other subscription VOD services account for 2% of overall UK video consumption, this rises to 4% among 16-24 year olds. Similarly, YouTube accounts for 3.5% of overall UK video consumption but 7% of consumption among 16-24 year olds.

Conversely, TV accounts for only 65% of total video viewing for 16-24 year olds, compared with 81% for the overall population.

This is partially explained by the fact that 16-24 year olds are the biggest fans of watching video on new screens, such as tablets and smartphones: 30% of 16-24 year olds’ video viewing is on these devices. This is double that of the average UK individual ( 15%).

“There has been an immense amount of speculation about how younger audiences are watching TV and newer forms of video,” said Matt Hill, research and planning director at Thinkbox.

“This research shows that newer forms of video have important roles to play in young people’s lives and that TV remains by far their favourite medium. Different video fulfils different needs and they co-exist happily.”