NEWS19 November 2010

Truth expects 40% sales rise for 2010 and plans 2011 Asian expansion

Financials UK

UK— Insight consultancy Truth is eyeing up opportunities to expand in Asia following a year of “strong growth” in 2010 which has seen an increase in the amount of international work.

The agency said that sales for this year are expected to rise by more than 40% to around £7m, thanks in part to the addition of “major new accounts” including GSK, Sony, Barclaycard, Asda, General Mills and Pfizer.

Founder Andy Dexter (pictured) said: “We have continued to grow rapidly and organically throughout one of the most difficult UK economic environments in living memory. Importantly, many of our key clients are multinationals – it is significant that the proportion of international consultancy assignments has grown particularly fast, and now constitutes over half our business.”

The agency embarked on its international expansion plan earlier this year with the launch of US subsidiary Strategic Truth, and is now looking to establish a presence in Asia.