NEWS1 October 2024
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NEWS1 October 2024
UK – Insights and strategy consultancy Truth Consulting has appointed Bridget Dalton as head of its new division Truth Futures.
Dalton was previously working on artificial intelligence-led insight at Discover.ai and has also worked at semiotics agencies Canopy and SignSalad and on cultural foresight at Crowd DNA.
Truth Consulting is owned by Instinctif Partners and led by Dr Matilda Andersson. Truth Futures brings together a blend of tools, frameworks and partnerships to spot cultural change and devise strategy for Truth Consulting’s client list.
In addition, Truth Futures will use thought leadership, semiotics, social listening and a new partnership with the Ashoka Network, which is a global organisation of more than 4,000 social entrepreneurs, in its research.
Dalton said: “This is an incredible opportunity and very much the right moment to further embed future facing multi-method cultural analysis approaches into Truth’s already impressive insights and strategy capabilities.
“I’m truly inspired by the high calibre of work at Truth Consulting from an excellent team of truly innovative social listening experts, data analysts, behavioural scientists, excellent researchers and strategists.”
(Pictured: Bridget Dalton seated in the middle, and from the left Truth Futures team members Duart Rankin, Carlota Rosa-Delgado and Taiye Akin-Akinyosoye.)
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