International investment firm Triton was founded in 1997 and Norstat has been acquired through the Triton Smaller Mid Cap Fund. Since inception, Triton has sponsored nine funds, focusing on businesses in the industrial, business services, consumer and health sectors.

The 42 companies currently in Triton’s portfolio have combined sales of around €16.7bn and around 80,800 employees.

Norstat operates across 18 European countries with more than 650,000 active panellists. The company’s offering covers all data collection methods: online surveys, face-to-face and telephone interviews, mystery shopping and focus groups.

Knut Aasrud (pictured), CEO of Norstat, said: "We are confident that this new partnership will enable us to further solidify our strong market position in the Nordic region, as well as accelerate our growth in Germany and other selected markets in continental Europe. This will enable us to continue investing and expanding our high proprietary panels.”

Peder Prahl, director of the general partner for the Triton funds, added: "We will support the management and employees of Norstat by investing in the continued growth and development of the company. We look forward to working together with the management team and the board of directors in building a stronger and more geographically diversified company.”