NEWS23 July 2013

TripAdvisor goes for Bologna

Asia Pacific People Travel

SINGAPORE — Travel site TripAdvisor has appointed Anne Bologna as vice-president, brand strategy.

Bologna was previously the managing director of MDC Partners and will lead TripAdvisor’s brand vision efforts along with television and offline advertising.

TripAdvisor’s chief marketing officer Barbara Messing said: “Anne brings a passion for brand building and remarkable breadth of marketing experience to TripAdvisor and we’re thrilled to have her on board.”