Tribal will create one unified global tech website platform for 16 of the Hero brands across 19 markets. The agency will use its Total Experience approach to design and build a platform that combines customer and employee experience, while “ensuring the unique values of each of Hero’s brands are embodied throughout”, according to a statement released by the company.

Commenting on the partnership, Johan Houben, vice-president of media, digital & marketing excellence at Hero Group, said: “I want great work we can be proud of and I believe Tribal is the right partner to help us achieve this. We wanted to be challenged and pushed through the process to find a new partner. Tribal’s team did exactly this and we are excited to be working together.”

Tribal chief executive Tom Roberts added: “We are proud of the work the team produced during the pitch process and thrilled by the opportunity to work with the Hero Group and the fantastic range of brands they represent.

“Hero was clear on wanting a long-term digital partner and I’m confident we are the right choice due to our extensive experience and range of services as part of our Total Experience approach."