NEWS7 July 2011
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GERMANY— Research agency Trendscope is to provide the TravelSat Competitive Index in Germany under a partnership with Belgian tourism researcher TCI.
TravelSat is a global customer satisfaction benchmarking system, monitoring satisfaction and quality in more than 100 countries, regions and cities by means of visitor surveys. Subscribers get results through a web-based reporting tool.
Olivier Henry-Biabaud, CEO of TCI Research, said: “German regions and towns of all sizes can benefit greatly from benchmarking internationally, as competition with European neighbours, as well as with destinations further afield, becomes ever more intensive.”
Cologne-based Trendscope specialises in researching tourism, sport and logistics.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
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