Trellist and Twentify agree qual research partnership

US – Marketing and technology firm Trellist and Twentify, owner of AI qualitative research platform Quals.ai, have agreed a strategic partnership which will see Trellist distribute Quals.ai in the US.

Signing document

The partnership will see Quals.ai operate under the Trellist Qualis.ai branding in the US.

The arrangement will also see Trellist provide strategy, research design and implementation support, as well as providing clients with access to Quals.ai tools.

Quals.ai allows users of the platform to carry out AI-led text or voice qualitative interviews with human participants.

The partnership with Trellist will span both business-to-business and business-to-consumer research, as well as areas such as voice of the customer, employee sentiment, product development

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