Traveltek creates data tool for sector

Glasgow-based Traveltek develops technology for the travel industry. The company has partnered with data warehouse and automation technology firm Traverse Associates to integrate advanced reporting and automation services into its software.

The data insights tool, aimed at travel agents and tour operators, will include business intelligence reporting to offer insights on holiday product and destination booking trends. The company plans to make the tool available on a subscription basis by the end of the year.

Mal Barritt, chief executive, Traveltek (pictured), said: "This analysis will provide travel businesses with a crucial insight into what’s happening, helping them to predict future demand and plan bookings recovery."