NEWS19 August 2020

TransUnion acquires Signal

M&A News Technology

US – Information and insights company TransUnion has acquired customer intelligence technology firm Signal for an undisclosed sum.

TransUnion is a credit reporting agency operating in 30 countries.

The deal follows TransUnion’s 2019 acquisition of TruSignal and investment in Tru Optik as the company looks to expand its position in ‘people-based, identity-enabled marketing’.

Chicago-based Signal’s platform is used to structure, organise and leverage consumer data. It allows companies to use their first-party data to obtain insights on customer journeys and personalise marketing communications.

Steve Chaouki, president, US markets, TransUnion, said: “Signal’s offerings complement our existing marketing solutions. Signal has great proficiency in customer retention and loyalty. In combining these strengths, we are able to bring our business customers a more complete solution.”

The terms of the acquisition were not disclosed.