NEWS13 January 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Brand measurement agency, TransgressiveX (TX) has introduced the Brand eXchange Power Survey, its new measurement tool.
The tool has been developed by consumer psychologist Nadim Sadek, former worldwide commercial & strategy director of Research International, and now CEO of TransgressiveX.
The company said that the tool captures a brand’s powers of seduction & persuasion, via System 1 responses across the consumer journey. Its analysis then optimises Propositional ‘Pull’ and Activation ‘Push’ for value growth and competitive advantage.
It provides a single-number score of a brand’s effective competitive power, then breaks this down to show competitive strength, weakness and opportunity.
Sadek said: “We developed the eXchange System, in which the Brand eXchange Power Survey is the key service, in response to some current truths: brand authority has declined, alongside cultural changes that have seen traditional pillars of society fall, and people are overwhelmed by a surfeit of often-redundant data. Brands now need to earn their relationships, every day, in many ways.
“The traditional quant survey, predicated on ‘the conversion funnel’ just is not fit for purpose any longer.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager – Hybrid or Full Remote Working – Health / Social
Up to circa £46,500 + Benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Resources Group
Account Manager – Online Market Research Platform
£35–50,000 plus strong bonus!
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments