NEWS9 March 2010
US— TRA has secured WPP-owned media agency network GroupM as a client for its Media TRAnalytics tool, which merges second-by-second TV viewing data with shopper purchase data in a bid to help marketers plan, buy and evaluate the effectiveness of their advertising.
The marriage of TV viewing and purchase data is intended to identify purchasers of specific brands and the particular programmes they watch so advertising is targeted at the right individuals, with post-campaign analysis used to measure any uplift in sales.
Other Media TRAnalytics clients include CBS and MediaVest.
The world's leading job site for research and insight
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments